Marketing

Gast art!

Client: Alternative Fashion and Art Gallery

Focus: Strengthen Social Media Presence, Focus on Fashion items, Grow Community

Duration: Three Months

Steps taken

1. SWOT Analysis. Getting to know the brand.

2. Competition and Peer Audit. Who are we dealing with?

3. Verbal Audit. What is the tone of voice?

 

4. Summarize findings. Set up Content Strategy.

  • Vision and Mission
  • Updated input for Graphic Designer
  • Tone of Voice for copywriting 
  • Styling, Photography, Editing style 
  • Determine SEO keywords, set up hashtags

5. Content plan:

  • One Photoshoot a week
  • Two posts a week – One post + One Reel or Two Posts
  • One blog post a week on the website
  • Minimum of one story per day

copywriting – gast art!

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